Client: DIAGEO
Saber Servir is the program that started Diageo Mexico’s ambitious plan to change the culture surrounding alcohol consumption in Mexico in the years to come. Waiters & bartenders working in ‘on trade’ establishments had long been overlooked. Diageo developed this wonderful tool – free of charge for business owners – to enable their employees to serve customers better. Teaching them the basics of how alcohol works, how it works in the human body, and how to enjoy and serve responsibly, they have empowered their graduates and have achieved incredible results.
